Wednesday, January 9, 2013

Eye Of The Beholder - A Discussion On Proportions

There are people who like the Lexus SC430
The fact that you are looking at pictures of it here indicate that I do not.

What makes a car pleasing to look at? Many things but in this case the proportions are wrong.

This is the 2001 to 2005 version
About 60,000 of these were sold in the U.S.
This is the Australian version
Just like a dog with a head that's too big for their body or a tail that's twice as long as it should be cars with incorrect proportions look strange.
I suppose that 60,000 people in the U.S. felt that these proportions were endearing - kind of like the character in E.T. was "cute"


The back of the car is too long in proportion to the rest of the car.
The door line is too high making the windows too small.
The front end is too big and the grill is too small

And just like dogs, every possible aberration has been built and purchased/liked by someone.

In fact, I bet you could build a business model around the premise that there is always someone who will like something no matter how ugly it is. Maybe there are already several businesses based on this...

Maybe a class on aesthetics should be taught in high school.